Market Research

Market Research

Jigsaw Puzzle ConnectionsThe mission of Lucidity Group is to deliver insightful market research which illuminates and directs decision making and planning for our clients.

We do this by engaging deeply with the relevant audience to explore and measure customer and/or employee experiences, needs and expectations.

While our focus is on delivering accurate, timely and cost-effective market research insights, Lucidity offers personalised consultancy from senior researchers who leverage their extensive business experience in research design and analysis.   Clients deal with the project director, and are never handed over to a junior at any stage of the process.

Our clients trust us to deliver superior service via a commitment to quality every step of the way.

Areas of particular specialisation include brand evaluation; customer satisfaction; and employee engagement, incorporating both qualitative and quantitative methodologies.  Focus groups, workshops, in-depth interviews, and on-line, offline and mobile surveys are all core competencies.

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