The mission of Lucidity Group is to deliver insightful market research that illuminates and directs decision making and planning for our clients. We do this by engaging deeply with the relevant audience to explore and measure consumer, customer or employee experiences, needs and expectations.
We focus on delivering accurate, timely and cost-effective market research insights. Our research approach and methodology depends on our clients’ needs. We offer nimble flexibility.
Whether the project calls for in-depth interviewing (face to face, phone, or online); group discussions/focus groups (live or online); or workshops, Lucidity has experienced facilitators to meet the brief.
Surveys – online, mobile, hard copy – the methodology is tailored to suit the target audience profile.
Past and present projects include:
From initial brief to final reporting, our services include:
Our clients trust us to deliver superior service via an experienced team and a commitment to quality every step of the way.
Bachelor of Commerce (Marketing) Uni NSW | Full Member of The Research Society
Lucidity Group is headed by highly respected market research professional Susan Miller. Susan has a track record of helping clients understand complex situations through her trademark clarity of approach.
With an extensive background in senior marketing management and consultancy for some of Australia’s leading companies, Susan has specialised in understanding the customer viewpoint in her market research focus over the last 20 years. Whether the ‘customer view’ may be in relation to their workplace, lifestyle, business, or health behaviours, Susan is experienced in a range of qualitative and quantitative methodologies.
Given her own experience of senior management challenges, Susan is committed to work closely with clients to clearly understand their key strategic issues and always deliver research findings with actionable insights.
With Susan, clients say they feel ‘in safe hands’.
Lucidity is a boutique Australian research consultancy offering highly personalised service to our clients.
Lucidity draws together a small team of senior researchers who oversee every project.
Our team leverages their extensive experience to ensure high quality research design and analysis.
We collaborate with a trusted team of professionals and service suppliers on a project basis.
Yvette Templar, Allied World Assurance