Insurance and financial services research comes with its own demands – multi-market complexity, senior stakeholder input, and often global business relationships that a standard single-market research approach doesn’t account for. We’ve delivered this kind of work for international insurance clients, combining qualitative and quantitative research across borders.
Multi-market research experience
We’ve run qualitative in-depth interviews spanning multiple markets (Australia, Hong Kong, and Malaysia) for an international insurance client, followed by a quantitative survey extended to business partners across Singapore and Hong Kong. This kind of work requires coordinating research design and delivery across different markets and stakeholder groups, while keeping findings consistent and comparable across the whole programme.
What our insurance clients say
One international insurance client described our briefing process as “highly collaborative and well structured,” with strong thinking and value-add suggestions throughout the project to help them achieve their objectives – work delivered across both a qualitative and a follow-up quantitative phase.
Why senior-led research matters in insurance
Insurance research often involves senior stakeholders and business partners, not general consumers – continuity from a single senior researcher throughout a project matters more here than in lower-stakes consumer research, since briefing gaps or inconsistent points of contact can undermine confidence in the results.
Common questions
Do you work with insurance clients outside Australia?
Yes – we’ve delivered multi-market research for insurance clients spanning Australia and Asia-Pacific markets including Hong Kong, Malaysia, and Singapore.
Can you combine qualitative and quantitative research in one insurance research programme?
Yes – this is a common approach for insurance and financial services clients, using qualitative interviews to explore an issue in depth with senior stakeholders, then quantitative surveys to measure how findings hold across a broader business partner or customer base.
How do you handle research involving senior stakeholders or business partners rather than general consumers?
Senior stakeholder and B2B-style research requires a different approach to general consumer surveys – typically smaller, more targeted samples, senior-level interviewing skill, and reporting suited to executive audiences. This is something we bring specific experience to.