Lucidity Group respects and upholds your right under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) (“Privacy Act”). Lucidity Group also adheres to the Privacy (Market and Social Research) Code 2014 (“Code”). For more information about the Privacy Act, Australian Privacy Principles and the Code click here www.amsrs.com.au
Depending on the nature of the research we conduct, Lucidity Group may collect personal information as defined by the Australian Privacy Principles which could include identifiable research information such as your name, DOB, occupation, income, opinions and feedback in relation to products, brands and other topics associated with the research purpose. When providing personal information you have the option of remaining anonymous or use a pseudonym to be identified by. However, in certain circumstances, such as where we receive your contact details from a third party or where the research data itself may potentially allow for identification, this may will not be practicable.
Depending on the nature of the research we conduct, we may also collect sensitive information from you. Sensitive information as defined by the Australian Privacy Principles will only be collected with your prior consent and only if it is directly related to, or reasonably necessary for, the research we conduct.
Lucidity Group will generally collect your personal information directly from you in the course of you participating in our research and/or surveys. However, we may also from time to time collect personal information about you from third parties, such as research only panels, client customer lists, and commercial list providers. If so, we will inform you as soon as practicable of this collection and the circumstances of this collection.
Lucidity Group will not disclose any personally identifiable research information we collect from you unless we have your express prior consent and will otherwise only report the information you provide in an aggregate form that will not personally identify you. We will not disclose any personal information or personally identifiable research information to a third party for a purpose other than conducting our research unless we have your express prior consent or are required to do so by an Australian law or court/tribunal order.
You have the right to request access to any personal information we hold about you. You can request this information by contacting our Privacy Officer at the details listed below. Where we hold information that you are entitled to access, we will respond to your request in a reasonable time and endeavour to provide you with a suitable range of choices as to how access is provided (eg, emailing or mailing it to you). A fee may be charged to cover the cost of retrieval. However this fee will not be excessive and will only apply to the facilitation of your request.
If at any time you believe that personal information we hold about you is incorrect, incomplete or inaccurate, then you may request amendment of it and we will either amend the information or make a record of your comment, as we think appropriate.
We will respond and advise whether we agree with your complaint or not. If we do not agree, we will provide reasons. If we do agree, we will advise what (if any) action we consider it appropriate to take in response.
Lucidity Group will destroy or de-identify your personal information as soon as practicable once it is longer needed for the purpose for our research purposes. However, we may in certain circumstances be required by law to retain your personal information after our research has been completed. In this case your personal information will continue to be protected in accordance with this Policy. If we destroy personal information we will do so by taking reasonable steps and using up-to-date techniques and processes.
Lucidity Group will take reasonable steps to protect your personally identifiable information as you transmit your information from your computer to our website and to protect such information from loss, misuse, and unauthorised access, use, modification, disclosure, alteration, or destruction.
However, you should keep in mind that the transmission of information over the Internet is not completely secure or error-free.
In this policy “personal information” has the same meaning as under the Privacy Act.