Beyond our core qualitative and quantitative capability, we’ve built particular depth in a handful of specialty areas – sectors and research types where experience genuinely changes the quality of the outcome. Here’s where we specialise.
Customer Experience
Understanding how customers experience your business at every touchpoint – not just at the point of sale – through research that captures the full picture of satisfaction, friction, and loyalty. This work often combines customer satisfaction surveys with deeper qualitative exploration where the numbers alone don’t explain the why.
B2B Customer Satisfaction
Business-to-business relationships come with their own research challenges – smaller sample sizes, senior decision-makers, and longer, more complex relationships than typical consumer research. We tailor customer satisfaction surveys and follow-up research specifically for B2B contexts, where a handful of key accounts can matter more than broad statistical reach.
Employee Engagement
Understanding how invested and committed your people genuinely feel – a specialty area covered in full on our dedicated employee satisfaction surveys page.
Consumer Segmentation
Identifying the distinct groups within your broader customer base, so marketing, product development, and messaging can be built around real differences in need and behaviour rather than treating your audience as one uniform group. This often draws on our market segmentation research capability.
Healthcare Markets
Healthcare research comes with its own considerations (patient sensitivity, regulatory context, and often vulnerable participant groups) that general market research approaches don’t always account for. We bring specific experience to patient satisfaction surveys and broader healthcare market research, handled with the care this sector requires.
Common questions
Do you specialise in one industry, or work across multiple sectors?
We work across multiple sectors, but have built particular depth in the areas listed here – healthcare, B2B, and employee/consumer research – where sector-specific experience meaningfully improves research design and outcomes.
Can specialty area research be combined with standard surveys or qualitative research?
Yes – most specialty-area projects draw on our core qualitative and quantitative capabilities, just applied with sector-specific experience and considerations.
Is B2B research handled differently from consumer research?
Yes – B2B research typically involves smaller, more senior samples and longer relationship cycles, so methodology, question design, and analysis are adapted accordingly rather than using a standard consumer research approach.